Published On: Wed, Feb 24th, 2021

HP is buying gaming accessory brand HyperX for $425 million


HP has announced that it is acquiring gaming peripheral company HyperX for $425 million. The purchase will give HP a major foothold in the gaming accessory market.

This transaction will result in HP buying the HyperX brand from Kingston, the current owner, but HP notes in the announcement post that “Kingston will retain the DRAM, flash, and SSD products for gamers and enthusiasts.”

HP has been making strides to enter the gaming peripheral space for the last several years but has not gained much traction compared to other brands such as Corsair and Logitech. HyperX is one of the most notable brands in this space, with gaming accessories ranging from PC gaming peripherals to gaming microphones.

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